You wear every hat. These questions help you wear them better.
Most leadership books are written for people running big teams inside big companies. This one’s different. The questions work just as well whether you’re leading fifty people or a team of one. The Advice Monster doesn’t care how small your business is. It turns up in client calls, in partnerships, in co-founder conversations, and in the running argument you have with yourself.
Read it with other founders and owners. You’ll spot each other’s Advice Monsters in about five minutes, and have a good laugh doing it.
Other founders, freelancers, small business owners. A peer group, a network, whoever you’ve got.
In whatever format suits you best.
Set up a coffee or jump on a call. Treat it like a strategy session, but for your own development.
That’s your entry in the draw.
Everyone reads the book first, then 60–90 minutes together on the questions.
Better for going deeper. Take the extra time together to pick one or two of the Seven Essential Questions and start practicing.
When you work for yourself, you are your own boss. What kind of manager are you to yourself right now? Are you asking or telling?
How often does your Advice Monster jump in during a client discovery call to solve the problem for free before they’ve even hired you? What does that cost your business?
When you’re dealing with cash flow, marketing, or tech issues, it’s easy to tackle the loud fire. Take a current business headache: What’s the real challenge here for you?
“If you’re saying yes to this, what are you saying no to?” As an owner, your time is your currency. What are you currently saying “yes” to that is keeping your business small or keeping you exhausted?
If your business had a performance review today, what’s the one thing it would tell you to stop doing immediately?
What was most useful for you today?
The Coaching Habit is the kind of book that earns a permanent spot on your shelf. People underline it, write in it, and come back to it. There are even fill-in sections designed for that.
Here are the different ways to get your copy:
New illustrations. Two bonus chapters. A new chapter on showing up as a coach. Plus a signed bookplate and a limited-edition TCH10 wooden bookmark. Use code BOOKCLUB for 20% off. Get it at mbs.works/bookclub →
Amazon won’t let you order more than 4 at a time. We will. Bundled sets of 5 and 10, book club discount already applied, no hoops to jump through. Order at mbs.works/bookclub →
Amazon in the US usually has the best price, consistently under $7. The paperback doesn’t include the new Being of Coaching chapter. If you want access, let us know when you register. Register at mbs.works/bookclub →
Available on Audible and Spotify. MBS reads it himself. Find it at mbs.works/bookclub →
Want to print this guide?
Use your browser’s print function (Ctrl+P on Windows, Cmd+P on Mac) and choose Save as PDF as the destination.
That’s Question 7 and it’s the inspiration for your submission. When your group finishes, your group’s organizer submits something you found useful, from the book, the experience, the time together, whatever your group decides. Include a photo or video from your club with your submission. A screenshot of a video call counts. A picture of your text thread counts.
Winners are selected every two months. Cycle 1 closes August 19. Cycle 2 closes October 5. Cycle 3 closes December 31, 2026.
Submit at mbs.works/bookclub →